Lesson 2 - UCD,UI,UX

Navigating UX and UI for Seamless Experiences

User-Centered Design (UCD): A design philosophy focused on putting users at the forefront of the entire product development process. It is an iterative cycle where designers emphasize understanding user needs and incorporating that understanding into every design stage, from conception to the final product.

User-Centered Design: General philosophy centering on residents (users) needs.
User Experience (UX) Design: Focuses on the functionality and interaction within the product.
User Interface (UI) Design: Deals with aesthetics and visual perception.

Discover/Analysis
- Business Requirements: Brand vision, goals, objectives, target audience, competitors.
- User Personas: Motivations, goals, triggers, needs.
- Creative Ideation: Campaign, website, software, product.
- Experience Mapping: User journey map, user scenarios.
Define
- User Experience: User flow, task and feature analysis.
- User Interface: Sitemap and prototype.
Design
- Usability Testing
- Prototype Validation
Validate
- Minimum Viable Product (MVP): Confirm functionality before full-scale development.
Develop
- Production Coding

Aspect	UX - User Experience	UI - User Interface
Scope	Entire user experience; from first impression to overall satisfaction	Visual elements such as design principles, color, layout, typography
Focus	Interaction and functionality	Aesthetics and visual interaction
Deliverables	User personas, sitemaps, wireframes	Mockups, prototypes
Research & Usability	Analytical and research-based	-
Primary Objective	Create a delightful experience that satisfies users' needs and wants while achieving organizational goals	Balancing aesthetics with usability

Definition: Encompasses all aspects of the end-user's interaction with the company, its services, and products (Don Norman).
Goals:
- Create a delightful experience that satisfies user needs and wants.
- Focus on users' feelings and experiences.
- Align with organizational goals.