Lesson 8 - User Journey Map and Digital Card Sorting

🎯 User Journey Map Overview

Purpose:
- Provides a visual representation of the user's steps to achieve a goal.
- Encourages empathy by allowing the team to understand the user's emotions and frustrations.
- Helps in identifying pain points encountered during interaction with the product.
Process:
- Conduct user research (interviews, observation, task analysis) for data collection.
- Document and synthesize the research into a comprehensive map.
- Chronologically lists actions users take to accomplish their goals.
Benefits:
- Helps in capturing and understanding user behavior.
- Aids in identifying steps and actions during task completion.
- Prioritizes development by identifying content and functionality needs.
- Ensures smooth and efficient user journey by defining step sequence.

Ties to User Personas:
- Links each journey to specific personas, reflecting both functional and emotional states.
Addresses User & Business Objectives:
- Integrates user needs with business aims for optimal alignment.
Steps Organization:
- Clearly outlines main steps, arranged in chronological order.
- Incorporates touchpoints, user needs, pains, emotions, and possible solutions.

Identify the User:
- Define personas, roles, and associated goals/tasks.
Role Definition:
- Sketch the visualization style.
Define Steps:
- Sequentially outline steps, decide on digital tools for map creation.

Profile:
- Age: 31 years old
- Occupation: Marketing Manager
- Location: Kuala Lumpur, Malaysia
- Attributes: Adventurous, Tech-savvy, Organized
Goals & Motivations:
- Aims to travel smarter.
- Desires connection with diverse cultures.
Needs & Pain Points:
- Faces information overload and time constraints for travel planning.

Travel Planning:
- Joselyn uses an app for a week-long vacation itinerary to Italy.
- She requires tools that streamline the journey from discovery to post-trip experiences.